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Immersive experiences, and international positioning aligned with global travel trends for 2026
Exclusivity, nature, culture and tailor-made experiences drive Brazil's positioning in the premium travel market
Brazil's holiday season is a celebration like no other, an inspiring fusion of warm summer days, festive lights, community spirit and cherished family traditions. Across the country, December brings together rich cultural rhythms, outdoor gatherings, music, decoration and holiday festivities that reflect Brazil's joyful and heartfelt approach to Christmas. Whether in bustling urban centers or charming countryside towns, this is a season of connection, joy and unforgettable experiences.
Brazil's incredible natural diversity attracts various travelers seeking wildlife, culture, and adventure, but two destinations are showing that these same landscapes also become perfect settings for romance.
A Brazil-U.S. musical collaboration turns one of the world's richest ecosystems into a living studio and a call for conservation.
A groundbreaking project transforms Brazil's Pantanal into a global stage, score, and message for the planet.
Discover the hidden wonders that reveal the country's natural soul
Experience Brazil's Most Authentic Celebrations-Where Culture, Tradition, and Joy Come to Life
"Seychelles is more than a destination - it is a sanctuary where time slows, nature leads, and presence returns. From the wild elegance of North Island to the soulful beauty of Praslin and Raffles, and the untouched magic of Alphonse, these islands offer travelers not just luxury, but transformation: a rare chance to reset, reconnect, and rediscover what truly matters.
Through the Brasil DNA, you're invited to step into a curated journey across breathtaking regions that reveals Brazil's identity rooted in nature, culture, and purposeful travel.
Grounded in Authenticity, Gastronomy, Culture, and Natural Treasures, this strategic initiative goes fully digital with constant activity from August to October, complemented by a few in‑person gatherings on the U.S. East Coast and a virtual roadshow.